Users are paid when they answer questions, agree to allow location data tracking, interact with ads in the app or sync their email accounts with it, giving it the ability to enrich profiles with information showing whether the user receives emails from Uber, Amazon or other companies, for instance.They are paid in the form of credits that can be exchanged for gift cards for Amazon, Starbucks and iTunes or charity donations.Though downloading the app won’t be a requirement for Telefnica customers iphone x cases, it arguably will afford those who do more control over which companies can access information generated by their mobile and web interactions. The company lets advertisers target ad messages to users within the app. Oliver declined to name any advertisers using the platform.”We’re in conversations with around 12 telcos that cover 35 international markets,” said Oliver, declining to identify any of the companies.Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section.
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